Pacific Playa Realty

Why Real Estate Drone Videos Sell Homes Faster

real estate drone videos

Real estate constantly evolves as a highly competitive field, especially with the growth of technology. Online home tours and other social media marketing strategies are innovative examples to stand out in the market, emphasizing the need for visual appeal. However, real estate drone videos take it to the next level. This article explores the pros and cons of using drone videos in real estate.

Innovation in Real Estate

Using drone videos in real estate has been around for several years, gaining popularity a decade ago. Although it sets a high standard and offers many benefits, the misuse of real estate drone videos is not widely recognized. The following are the pros and cons of drone videos:

Pros: Full View with Better Highlights

Real estate drone videos provide viewers with a full view of the property, giving them a wider idea of its potential. Clients gain a better understanding of the place, which supports their decision to buy or rent. Moreover, the best views come with even better highlights! Drone videos can emphasize the size and space of certain home features, like outdoor areas.

Cons: Privacy and Licensing Concerns

While real estate drone videos upgrade how properties are being showcased, there are certain rules and regulations to adhere to. Agents making real estate drone videos look out for the safety and privacy of the whole neighborhood. Filing written permissions and qualifications that certifies their use of drones is a tedious but crucial process for legal and ethical reasons.

But is it worth it?

While real estate drone videos highlight the good side, it can also emphasize the downsides of a home. With aerial, full shots, the audience chooses where to look and how to view the home in its entirety. On one hand, your transparency can attract buyers. On the other, it can deter them before you even get the chance to pitch your sale.

Additionally, it can add more work and costs than necessary. Real estate drone videos are often recommended for homes with outdoor features. Homes with good surrounding elements, such as greenery and bodies of water, are also best suited for drone videos. 

If you are still undecided, think about your buyers. Ask if aerial shots bring necessary context to the home. Not all apartment units need fancy drone videos if they don’t bring value.

In a highly competitive field, it’s no secret that video reigns supreme.

It all depends on how well-produced the videos are! Here are some tips to keep in mind:

  • Think quality over quantity
  • Keep it consistent with the home style
  • Pay close attention to video sizes and resolutions

Nevertheless, using real estate drone videos presents a valuable opportunity to seize after the other. Watch our video on “Increase Your Creditworthiness and Unlock Financial Opportunities” to discover more options for success!

Key Takeaways

  • Drone videos improve the image of a property by providing a full view of its potential and highlighting the appearance of home features.
  • However, the use of drone videos can be tricky to prepare for due to legal and ethical rules concerning safety and privacy.

Sources

Ants Drone. (2022, October 11). Using a DRONE for Real Estate? Is it a good idea? [Video]. YouTube. Retrieved October 22, 2024.

Coastal Drone. (2023, August 24). The pros and cons of using a drone in real estate. Retrieved October 22, 2024.

DroneVideos.com. (2023, March 30). Advantages of drone videos when selling a home or property. Retrieved October 22, 2024.

Gohil, S. (2024, August 30). Real estate drone videography – what a gamechanger!. Styldod. Retrieved October 22, 2024.

HomeJab. (2022, June 30). Will your listings benefit from real estate drone videos? Look at these 4 factors. Retrieved October 22, 2024.

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