Pacific Playa Realty

Is It Too Late To Sell Your Home?

In these unprecedented times, a lot of home owners are waiting for the other shoe to fall. Being conservative is a smart approach.

Unfortunately, that strategy is also driving home owners in the Los Angeles area to delay in listing their properties. There’s no need. It’s not too late to get on the market and sell—the key is to do it smart.

As a premiere real estate agency in Los Angeles home owners trust, we’ve been dishing out a little real estate education to our clients. We’d like to share some of that information with you.

#1. Preparing For Market Doesn’t Really Take That Long To Sell Your Home

The first seed of knowledge we try to plant when it comes to real estate education is that preparing your home for market doesn’t take as long as you may think. Many clients come to us expecting a 6-month preparation phase. In reality, 60 days is often all we need.

Here are some tips to getting your home market-ready:

  1. Buy light bulbs (a lot of light bulbs). When you’re showing your home, buyers like the lights on. It adds ambience and creates warmth—both of which appeal to buyer psychology.
  2. Deep clean your house. It pays (literally) to have your home looking clean and polished before the buyers come calling.
  3. Organize your space. A clutter-free home lets buyers imagine where they’d put their stuff. And letting their imaginations wander to that place improves buyer sentiment.
  4. Hire a storage unit. One of the freedoms of owning your own home is being able to furnish and live in it just as you please. But to secure a robust sale price, buyers need to imagine your home as theirs.
  5. Get those repairs done. Ideally, everything will be working when buyers come through to look at your home. Perception is everything, and a broken lock or leaky faucet gives the buyer the impression that you haven’t maintained your home. This breeds the question: what else needs fixing?
  6. Neutralize. If you’ve got any neon feature walls or deep, opulent wallpapers—now is the time to neutralize them. Go with white, gray, and greige to update your walls and create a plain backdrop for your buyers to paint their lives across.

#2. A Qualified And Experienced Realtor Is Magic

Working with an experienced real estate agent Los Angeles home owners recommend is key to a fast and successful sale. Your listing agent will craft a selling strategy, and they can also provide valuable insight—and practical services—to ensure you secure the best price for your home:

  • They can hire a professional photographer. High-resolution, well-lit images catch the eye.
  • They’ll take care of home staging. Staging a home really does help it secure a higher sale price.
  • They know the local housing market. They’ve done their homework, and they know the area. A leading realtor can assist you in every stage of the sale process.

#3. Low Interest Rates = Motivated Buyers

Home buyers across California have a chance to secure incredibly low mortgage rates as we near the end of 2020. In mid-August, the average rate for a 30-year fixed rate mortgage was at 2.91%. Savvy buyers are moving fast to secure the lowest mortgage rates available in the last half a century.

You can capitalize on buyer demand by teaming up with one of Los Angeles’ most innovative and focused residential realtors. Contact us to capture your share of buyer demand—it’s never too late with the right team behind you.

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