How to Write Real Estate Emails That Don't Get Ignored
- 25 November 2024
- Munif Ali
Often, people use social media platforms to engage with their audience. However, emails can be both engaging and persuasive to get results more than just clicks. In this article, you will learn how to write a worthwhile real estate agent email that brings you to people’s screenshots folder.
Why Emails?
Maintaining contact through an established real estate database directs you to potential buyers more than the social media public. A real estate agent email builds trust and connections cost-effectively. Because real estate is a time-consuming process, emails effectively fill those gaps. However, a real estate email can easily get ignored without careful attention to detail. These are 3 things to consider for real estate email ideas that work:
1. Readability
Although email writing often uses a long-form format, people prefer direct and straightforward text that allows them to easily scan the most important details. Clearly highlighting important dates by using text edits also improves the readability of the real estate agent email. Gauging the tone also depends on the specific needs and personality of a buyer. For instance, real estate agents write emails that cater to parenthood for family-oriented buyers.
Making emails stresses the importance of connecting with people in a way they can best absorb. To learn more, read “How to Win Friends and Influence People” by Dale Carnegie.
2. Their Convenience
A realtor email prioritizes the convenience of the receivers. Providing specific answers to possible questions, necessary links, and file attachments shows your reliability to the buyers. Email readers also seek clear instructions on what to do. Clarifying actionable steps or inviting for calls and meetings to further discuss drives business forward. Prompt follow-up emails help retain the receiver’s attention, but be sure not to send more than three emails. Lastly, optimize the subject line that communicates the urgency of a real estate email in no more than eight words. These steps ensure that the real estate email plays an active role in the communication.
3. Human Connection
Even though writing a real estate agent email may feel detached and impersonal, people still recognize honesty and authenticity when they see it. However, the content of a realtor’s email depends on the situation. Some emails require brief communication, while others need thoughtful writing. In this case, timing is key. Keep it short for strict deadlines and use longer emails to build strong relationships. Engaging and valuable content includes updates, acknowledgement, reminders, and instructions to keep buyers reading.
Real estate emails only consider one mode of communication. Watch our video on “Ultimate Communication Skills Tutorial Revealed : Unlock Your Hidden Superpower!” to get a deeper understanding of real-life application of these skills.
Takeaways
Effective real estate emails deliver value that drives persuasion.
Attention to detail, optimization, and timing are required to write a worthwhile real estate agent email.
A realtor email that retains buyers’ interest prioritizes the email’s readability, the receiver’s convenience, and the appropriate level of personality.
Disclosure: This article contains affiliate links. Clicking on these links and buying these products may result in us receiving a commission at no additional cost.
References
Harper, S. (2023, March 27). Are your emails annoying your real estate leads & clients?. Realvolve. Retrieved September 23, 2024.
Patel, N. (2024, July 17). The realtor’s guide to email marketing. NP Digital. Retrieved September 23, 2024.
Thiruvengadam, M. (2021, June 6). How to write emails that don’t get ignored. Fortune. Retrieved September 23, 2024.
